Simple results to get yourself known for free…
I read an article in a well known magazine the other day and found that they were advising musicians to invest out 100’s in advertising expenses to get themselves known. True.
Is there another way?
Well yes, there is. What  all of us  have useful to us all is the Internet. This amazing medium is so underrated it’s unbelieveable.
The key to getting yourself known is to spread yourself all over the Internet. Pretend that the Internet is a slice of bread, a bagel….hmm…yum.
Sorry, stay with me, you need to follow this one. If you bought some really wonderful spread, costing $100 and you only spread one quarter of the bagel (this expensive food does not go far). Now you’ve only one bite, only one and a random one at that, so you randomly bite into the bagel, more than like ly you’ll have much less opening  of being found than if you spent less resources on a similar spread and used all of it, all over the bagel.
Now this is what happens everytime someone logs onto the Internet. You’ve one shot, you are being targeted roughly by random and too much resources spent in one area is a decidedly bad idea. So what do you do?
Well, the main thing is not to invest any resources if possible. If you’ve music to distribute then do that. Sign up to all the MP3 hosting web sites that you can find, there are so a lot of now on the Internet that they are free and provide some cool incentives ( like unlimited bandwidth, hardrive space and such like ). The more you apply to, the more like ly that you are not going to be missed by anyone.
This technique furthermore reduces the possibility of your paid web site being shut down, having any failures in the future, or being ranked less in the search engines (with so much competition this is a high possibility).
Phase two, make sure that you’ve your own web site. On each paid web site put a link back to your own web site, this then stimulates your PR rate with the search engines and stimulates your link status (roughly: more links in the higher you rate). furthermore you capture free traffic for a lot of years from these web site s.
Make your homepage appealing, provide ing blogs and newsletters, even “guides and DIY articles”. Why? Well once someone comes to your web site and goes away the like lihood of them returning is decidedly low, and then you’ve lost them. This is why the newsletters and blogs are so necessary, they keep the one-time visitor coming back for check-ups to YOUR web site, without them trying to find you again (very unlikly).
One thing that I can never understand when I’m searching through MP3 hosting web sites is “why do people give a range of their work on one page?” All fair and well, and much kudos for doing so, but I think that this is a has been te of Internet real-estate. Your web site ought to be targeted, your name ought to be targeted. I’m into Techno etc, so it’s rare that I will hunt out jazz songs. But this is what I find when I go onto a techno musicians web site. My tip would be to call yourself something varying for each genre that you do. For example : DJ Harsh for your electronic music, Earthly for your New Age music, The Fields for your Country and Western music…you get the idea.
Having a separate name for each of your styles will then target 2-3 (or however a lot of genres you do) times more visitors- a possible 100-200  percent increase in visitor downloads. But again, you would link each web site to each other just in case. You would even make up separate web sites for each genre anyway. Virtually all people in the artist world do this. For example : Les Rythmes Digitales who made “Jacques your body (make me sweat)”- a cool techno song, and Stuart Price are one of the same. Who is Stuart Price? Madonnas new producer under his real name. The KLF, The Doctors in the Tardis, and The Justified Acients of MuMu (no joke) are all one of the same.
Diversify yourself to get yourself known, apply to everywhere that you can and keep on adding amazing music.

Are you a musician, singer, songwriter or artist thats wondering how you can make resources with your Independent music before you even get a record deal? Well if you have, you are reading the write article. In this series I’m going to share with you a couple of ways you can make resources with your music and your furthermore going to learn a few strategies to help you make even more resources with your Independent music.
Let me start off by telling you that the optimum way to make resources with your Independent music is by selling it directly to your fans instead of trying to get distribution into the music stores or selling on iTunes (by the way, you’ll want to get distribution and sell on iTunes), I’m just saying selling direct to fans is better and you get more resources doing it this way (which is necessary, right?).
So now you are wondering, How do I sell straight to the fans? It is not like you’ve your own store, right? Well, here is a hint, its staring you in the face right now…. that’s right, the Internet ! The Internet is the  most important  way to make resources with your Independent music! Here are a few reasons why the Internet is such a amazing vehicle to use to sell your Independent music.
1. You’ve a group of people who will instantly buy your CD  when released
2. You can have your CDs selling with al the majority no resolution on your part, just collect the resources and ship the CD.
3. You get more bang for your buck, advertising and marketing wise.
4. You can have other people sell your CD  for you and only pay them when they sell the CD s!
How amazing is that! Those are just a few of the amazing things about selling your music Web using the Internet. By the way, you do not even have to have a complete CD  yet in order to this. Of course it would be better if you did have a whole CD, but what Im, saying is that you can sell the singles as you complete them.
To find out what you need to get started selling your CD  Web, check my other article titled What You Need to Make Money With Your Independent Music Web. Till next time.
What’s everybody’s preferred radio station?
Answer — W.I.I.F.M.
What’s In It For Me? What do they get by being your fan? Your client? Your Media people are going to want to know why they ought to book you. fans want to know why they ought to continue help ing you and buying your discs. Your booking agents want to know why they ought to continue to find concert for your band. The optimum way to keep ‘em hooked is to tell them What’s in it for them.
Virtually all people are inundated with massive amounts of information. In order to keep them tuned in to your message is to
1) remind them you exist and
2) to Keep it tell them what they are going to get.
The majority of people in this world are motivated by two things: Fear and Greed. Fear of losing something and the Greed of gaining something. The trick is to keep it short and sweet and above all simple. K.I.S.S. Keep It simple Stupid.
You will have a varying message for your fans. Possibly more entertaining, light hearted, fun. Your Agents are going to want to hear something professional, responsible, business- like. Your Media and Press contacts will want to hear a new twist, public relations, something anybody at all can use to reach the broad st readership.
Here is another way to keep your reader interested: Use the word “You” instead of “I”.
For example: “I can really get a lot of people to your club if I can get booked there next month” does not work as well as “Your fans will be on their feet and screaming for more when you book our popular performer now selling out rooms thru out the Midwest.”
Another idea would be, “I’ll get a brand new DVD out in the mail tomorrow” may be change d to “You’ll be receiving your free DVD as soon as you fax back your info.”
These may be just semantics but when you start using them, you’ll see an increase in your responses. This will create momentum. When you start getting more calls, u will eventually get more performances. amazing concert will bring in more fans which will get you better performer bookings from the agents. can you see it?
When you start locating better performances, two things will happen. You will be able to charge more on every gig and you’ll be getting so a lot of concert able to turn down work.
We’ve all been around the block once or twice without our Mommies here. Or as the saying goes “You can not Dazzle me with Brilliance nor Baffle me with Bull”. Cut to the chase. Give it to me straight. Please do not think that I’m really going to believe you are ready to take the music world by storm if you are playing pool clubs and coffee shops. Keep it real. Base your articles and publicity material in the Real World. You and I are not going to fall for B.S. What makes you think anybody at all out there is any varying? Tell it like it is. Just add a little sizzle to the steak. Keep your marketing and press statements exciting and entertaining.  all of us  are in the business of fun.
Feel free to be a little wild and outlandish. It is okay. people will not mind. We’re in an industry where people are looking for an escape. Let them have it to take their minds off of things. It keeps us in business. Just keep it real. Take your picture with a donkey for promo. Just do not be the donkey.
Commit to at least six months to any marketing campaign
Don’t think you are going to hit a homerun every time. Build slowly and look to just get on base. A walk is as wonderful as a hit. You need to give yourself time to find out what works. Once you do, then do that over and over. Just be sure to try as a lot of varying marketing pieces as you can afford. Try postcards and Google Ad Words at the same time. See which one works better. Change your message to fit varying demographics and target markets. Use your creativity to get their attention. There has been a performer that sent me their promo. I had about 50 performers sending me stuff for this festival and I opened theirs’ first because it has been not like all the other packets I has been getting.
It has been type of lumpy. Inside has been a Nerf Ball with the band’s name on it. Only it has been really small and when you got it wet it got really big.  all of us  were whipping this thing around the office and throwing it at each others’ heads. One time  all of us  named the performer following the promotional item  all of us  had in stock. It has been a refrigerator magnet made of knotted ropes in the shape of the letter ‘Y’. So  all of us  called the performer “Why Knot”. A bottle of aspirin inside and envelope can accent your opening  headline that can something along the lines of, “Did that last performer you hire give anybody at all a headache?”
Be sure to stay within the bounds of the law and there is no limit to what your fertile imagination can come up with to hook ‘em. These ideas for booking concert and creating better paying music career are found in the breakthrough new book available at our Web site. Just look at the link below. There you’ll find a step by step formula for creating music performances.
We would love it if you check it out. Either way, I certainly hope you thought of ways you can find concert that pay the the majority resources doing what you love – making music.

Contemporary media perpetuates all the old styles so that what’s popular today is what has been popular 30 years ago. If you are old enough and were around in the 60’s, you’d recall that the 30’s seemed to be an era where the music and styles contrasted greatly with the 60’s. Today in 2008  all of us  hear much of the same that has been around in the 70’s as well as all the other eras including today ’s contemporary music. This is thanks to the modern day varieties of music media that  all of us  have today. can be this surplus of variety is what prompts the “search for meaning in modern music”.
Electronic amplification has made the contemporary sound of electric guitars and drums dominate the sounds of today. computer recording with its click tracks and loops has furthermore played a ample part in the contemporary sound. The computer software “Band in a Box” and the like lets you build a song with pre-recorded loops and then copyright it as something original. personal ly, as a classically trained pianist and working musician, I do not like these facets of modern day music.
If you are a musician, what’s the majority necessary is to be creative as an individual whatever it’s you do. Create. Then share what you create. If you make a living at it, this influences how you create, but create just the same. If you just listen to music, you’ll obvious ly listen to what you want to, and you can find a greater variety to select from than ever before.
Personally, I’ve produced 3 cd’s. The first one has been original songs produced in a studio. My original premise for it has been to win a lover back to me. Then it became an resolution to make wonderful recordings of my non-commercial styled songs that furthermore involved the new (and married) love in my life. I’ve made living in music, mostly in academia (community college) and community theater concert and gatherings and marriage s. My other two cd’s are piano solo. One is classical and one is Christmas songs. None are commercial successes, but I make some resources from the recordings from downloads all over the world.
As a result I’m trying to make resources in other ways. And so I’m writing this article!
You can find my recordings at davidstahl.com and cdbaby.com/davidstahl

As I sit here writing, I can hear in the background my kids humming and singing while they play. My four year old son is trying to make up his own rhyming lyrics to a melody he’s made up on the piano and my six year old daughter is reading the lyrics for a song she is practicing for a performance.
Music has had such an impact on our lives. And I know it comes mostly from the simple task of playing kids ’s music during our day. Together  all of us  listen, sing along, dance and even read the lyrics.
For babies and young kids music is a amazing way to learn language and new vocabulary. And they love it. I’ve never met a young child that does not love music.
Listening to music with your kids can create a stimulating atmosphere for your home. Different music may be used to evoke varying moods and may be used to create varying environments in your home.
When my kids were babies, I used to performance calm classical music before bedtime. Even now  all of us  performance classical music when they do art (or when I need a some peace and quiet). At other times  all of us  use livelier music to  promote  creative movement, development of rhythm, dancing and singing along with. I do not think  all of us  can survive a long car ride without one of our preferred cds.
I’ve furthermore found music decidedly beneficial for their education. Through music, kids (and adults a like ) are able to more simply memorize facts. songs may be used to learn phonics rules, math facts, lifestyle skills and so much more.  all of us  now try to find music that teaches about topics the kids are interested in. And I find myself having the opening  to relearn a lot of subjects including Spanish.
Early exposure to a variety of musical styles can help develop a life long appreciation of music. When your kids are young, you as the parent have the opening  to influence positively the music that the family purchases. You can introduce a lot of varying styles and topics before their peers take over in later years.
The  most important  worth of music is that it allows us as a family to invest quality time together. Music is an entertaining alternative to TV. With music playing in the background  all of us  can still have conversations, read or do other activities. For some strange reason my kids seem to quarrel less when their music is playing. We’ll again and again sing along to lively songs while  all of us  fold the laundry and tidy up. Music may be played while  all of us  bake cookies or craft. Un like excessive TV which can once in a while distract from our time together, music is something that  all of us  can all share together, stimulates our home life and encourages family time.
Nowadays there are so a lot of amazing kids ’s musicians and variety of albums to select from. It can al the majority be overwhelming. Fortunately, the Internet now allows us the luxury of being able to simply search for music, learn about the artist, read reviews and listen to samples of their work. The following select web sites listed below will give you a amazing start. Good luck, have fun together and allow your child to grow up loving music!

Every few years someone rediscovers the blues. Pop music, that stuff you hear on the majority commercial radio stations, is a business. The idea is to make lots of resources by selling music like it has been toothpaste. You find something everybody likes and then have competitive products that are a little varying but all basic ally do the same thing and even though they taste a little varying not enough varying to bother anyone. That is pop music.
Now and again the public gets pretty tired of the same old stuff and pop music needs a little kick in the pants. Rediscovering some old form of American music the majority people have forgotten about and bring it out as the next new thing again and again does the trick. It can be Country or Jazz or Bluegrass, but quite again and again it’s the Blues.
The difference amidst pop music and genre music like the Blues is that there is a much smaller fans for the genre music, but that fans is always decidedly loyal, keeping it going while others ignore it. Blues, being the decidedly root of all roots music, is an obvious option to capture inspiration from when things are getting a little stale and it’s always there in the background just waiting to be found.
In the first half of the twentieth century much of the the majority popular music has been Blues based or at least heavily influenced by it. From Big performer Swing to Jazz to even Country music, Blues played an necessary part in their developments.
There were a lot of so-called “Blues Revivals” in the last half of the twentieth century. The the majority recent ample one has been in the mid 1980’s when there has been a sudden explosion of new Blues societies and festivals all around the U.S.. When these revivals happen it again and again means that the loyal fan base of the music is improved by the addition of people who come from other genres who grow to see similarities amidst what they like and the Blues. again and again times it’s these new folks who determine the direction the music will take in order for it to reach a broad er fans.
The the majority famous example of this has been the birth of Rock and Roll and Roll. By the mid 1950’s Blues music had lost much of its original black fans, which had moved on to Rythm & Blues and early Soul. What seemed like something new has been just a mixing bag of styles taken from Country, Swing, and mostly from Jump Blues and R& B. This is pretty much how all new musical styles come about. When you mix up a bunch of stuff in a pot and cook it awhile, the soup you end up with has tastes from all its ingredients, but there is always one flavor that stands out. Blues is again and again that rich flavor.
In the late 1950’s and early 1960’s another less obvious revival took place with the popularity of Folk Music. This is an again and again neglected but decidedly necessary revival because it has been a time of rediscovery and reconnection with the old guard Blues musician s. Young Folk performers were the ones who researched the old country Blues and actually sought out and re located a lot of of the old Blues performers. They learned from those originators, wrote about them, got them performing again, and taught others what they had learned through books, tapes, and nowadays videos. They truly “Kept the Blues alive” in every sense of the words.
In the mid 1960’s Blues made an even greater impact on Pop Music when both American and British musicians located the power of electric Blues through second generation Bluesmen such as Muddy Waters and Howling Wolf. Rock and Roll and Roll became just Rock and Roll when guide guitar styles based on Blues improvisations came to the forefront. The Blues this time has been the grittier sounding Delta style. Rock and Roll became harder sounding with Blues as it’s base. That has never gone away.
There has been another small Blues revival at the end of the 1970’s when the Blues Brothers made Blues hip again. That revival created careers for some new young players and brought some of the old Blues guys back out on the road. It has been the availability of all these varied acts that made the revival of the mid 1980’s possible.
Blues has always been a bit of a secret ingredient in pop music and even pop culture. It is used to revive careers and sell blue jeans. Every once in awhile it gets pretty cool again. Unfortunately, since something being cool is a short-term state of mind, Blues music has again begun to drift into the genre music status with a diminishing fans. Though there are still a lot of Blues Festivals, they tend to lean toward Rock and Roll Blues, leaving the true Blues lover longing for another shot of more traditional stuff. Don’t worry, Blues never really goes away. It will be back.

Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum results from minimal resource s, which let’s face it; the majority independent musicians have minimal resource s. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing resolution, which when used properly can reap a lot of rewards for the diligent user.
So what can you do to use guerrilla marketing to help further your music career? The first piece of advice I can give you is to think outside the box. Don’t do what anybody at all else is doing. Here area few ideas to get you started:
• Use podcasts to broad cast your music, help ing to expose your music to a lot of people who can have never heard it before. Ensure that you plug your web site and where they can purchase your products.
• Why not go to your local library and see Assuming that the y will allow you to do a free performance there in ex change for a percentage of your sales of product following your show. Libraries are in dire need of funds.
• Another simple and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places like amazon.com and barnesandnoble.com.
Ensure to put a small two or three sentence bio at the end of each review that has the name of any CD  projects you’ve done. You can’t post your URL there; they will delete your bio. When you post your reviews, put your vanity email address inside your “real name.” While those web sites won’t allow you to post your URL, if your URL is part of your “real name,” they do not say a word. Check out amazon.com and look for one of my reviews.
Don’t use a real email address or you’ll end up with a lot of spam. Why is this an necessary step? Because people will read your reviews and you get your name out there. Virtually all consumers are Internet savvy and Assuming that the y are interested in you, will check you out.
Go after your fans with fervor and diligence, but think outside the box to get the results you desire and the exposure for your music that you need.

The secret to marketing music successfully Web is to first get organized. Develop a music business plan that outlines how a lot of much resources you need to generate in sales, how a lot of albums you’ll need to sell to reach your goals and how much resources you can justify invest ing to market your music. Assuming you are on a limited budget I’ve outlined a few simple strategies you can use to  promote  your performer or music Web.
1. Optimize Your web site : Virtually all performers receive dozens, even hundred of visitors every day to their web site. But the reality is that the majority people do not buy albums following only one visit. Do whatever it takes to get people to sign up to your mailing list so that you can continue to communicate with them, capture familiarity and highest quality ly sell them your album at some point down the line.
2. MySpace.com Marketing: MySpace.com is amazing but it is not to be relied upon as your sole means of marketing your music successfully. However, be sure to send out regular bulletins promoting special provides and gatherings. As much as you can, try to drive people back to your official web site where you can get them to sign up your mailing list.
3. Forum Marketing. Find a number of active music forums that allow signature links. Start a signature that encourages your band. Go into these forums as again and again as possible and add worth to the discussions. The more people worth what you’ve to say, the more like ly they are to click through to your band’s Web site.
Music marketing is an art form in its own right. These are just a few simple ideas to marketing your music successfully on the Internet. With a little bit of know how and a bit of hard work you ought to start to see an increase in album sales in no time.

If you are a digital music fan, you might have problems organizing your music file collection. For me, I used to have 100’s of MP3 files lumped in one folder in my hard drive. can you imagine the pain I had to go through to find one specific tune to listen to?
Organizing your music files is an necessary skill to learn. Once your collection is wonderful ly sorted out, you’ll be able to find the songs you want expeditiously and easily. So performance aside some time and read through the following ideas I’ve come up with.
1. Start Subfolders – The single the majority necessary tip for organizing your music files is to create subfolders in your hard drive. Don’t ever leave your MP3 files in one huge folder called C:My Music. Start subfolders like C:My MusicClassical, C:My MusicPop and C:My MusicSoundtracks.
2. Ensure your ID3 Tags Are Correct – ID3 tags are used to retailer necessary information about MP3 files. Things like the song title, artist, album are kept and will be displayed by your MP3 player. Take the time to properly edit these tags – a lot of MP3 files you download have the ID3 tag information all wrong. A wonderful software program for editing ID3 tags is TagScanner.
3. Invest in Good Music Management Software – There are a few amazing pieces of software out there for managing music files. Two wonderful ones come to mind. The first is MediaMonkey and the second is MusicMatch Jukebox. Both programs provide amazing music management features like an integrated music player, CD  burning features and ID3 tag renaming.
4. Get Your Music Files from Legal Sources – If you’ve been downloading music using P2P (peer-to-peer) file sharing programs like KaZaa, you’ll decidedly like ly get music files which have strange names like 56_HeyjAck.mp3. My advice: Get your files from legal sources like Web music services iTunes or Napster and you’ll avoid this problem.
5. Start Good Playlists – Virtually all software music player (e.g. Winamp) will allow you to create playlists. For example, say you are in the mood for rock songs, you can point to your folder called C:Music Rock and Roll and create a playlist from that folder. Save the playlist following it’s created. When you next feel like listening to those songs, all you need to do is load that playlist instead of trawling through your hard drive and folders.
6. Get A Huge Hard Drive – I understand that this sounds a little crazy – but running out of disk space can and will ruin your well-organized music collection. Ensure you’ve enough hard disk space to retailer your music files. Say you’ve 10,000 music files that you absolutely must retain and listen to. It is a decidedly bad idea to store, say, 8,000 files in Hard Drive A and 2,000 files in Hard Drive B. Very messy. It is better to retailer them all in one hard disk. So get your hands on the biggest hard drive you can find.
I hope this post helps you to organize your music collection a little better. I know it takes resolution, but once your music collection is properly catalogued, listening to your music collection will be a much more pleasant experience. So do not hesitate – get organized now!

The highest quality goal of the majority musicians who use MySpace.com is to attract a record label. Earning a contract to record an album may be a musician way into the music business. But what can you do to attract record labels? Creating a profile page and uploading music is a wonderful start, but by no means is it the end of your marketing resolution s. Below you’ll find a few ideas on attracting a record label and getting them to take notice of your talent.
Music Marketing Tip#1: Upload a Variety of songs
Just because you’ve to list the genre of music you perform does not mean you’ve to upload songs that only reflect that genre ! Show record labels and fans that you’ve other musical interests by uploading songs that are varying from one another. This will demonstrate for you r range, ability to attract fans from other genre s, which stimulates your marketability, and prove to record labels you are worth investing in.
Music Marketing Tip#2: Fuel the Fan Fires
Record labels conduct searches on MySpace.com everyday looking for talent ed musician s. One way to get them to prohibit on your profile page is by showing them you’ve a strong fan base. The more people who visit your web site, the more popular your page becomes there. Use the marketing tools available in order to capture fan interest.
Record labels want to sign those who are already experienced in working crowds during shows and who have a strong Web presence because it makes promoting the music much easier. Having a strong fan base will make selling records and make promoting performance tours and other public appearances much easier.
Start a buzz on MySpace.com by attracting more fans to your page. Join MySpace.com forums, list upcoming gatherings, and advertise your page on fliers, business cards, and other marketing materials as this will prompt fans who have seen your live shows to visit and download your songs.
Music Marketing Tip#3: Contacting Record Labels
Locating information about record labels is simple because of the Internet. Instead of sending a copy of your latest CD  or a few of your tunes, you can send record labels the link to your MySpace.com profile page. Music executives will appreciate this much more than strange pieces of mail showing up at their offices. Sending a quick email with your contact information may be enough to get you noticed. Research record companies to see which ones cater to your genre, and which ones accept email from musician s.
Music Marketing Tip#4: Selling Your Album on MySpace
If you release an album on your own, sell it in order to generate buzz and furthermore catch the attention of record labels. Being able to show record labels that you are a professional musician who is passionate about music will performance you apart from the rest.
Attracting record labels will require you to remain diligent about marketing your music on MySpace. Uploading songs, using marketing tools such as blogs, video, and photos will help record labels get a better idea of what your sound. Use these marketing tools and others provide ed and go showcase your musical talent s.

It is the dream of al the majority every adolescent to have their personal rock band, create new sounds, reach success and everything else that all of this can bring. Screaming fans, respect, autographs, tours, luxury hotels, glamour etc…
So, on one of those sunny days,  all of us  wake up from this sweet dream and, without the notion that all this time has passed by so expeditiously, we’re adults, living our “normal” lives, earning just enough bread to get by, doing what our parents always wanted us to do.
I know a doctor who still dreams of having a varying life, a life that will excite him… once he confided in me that he would gladly ex change everything that he had built, if he can have the opening  to go back to what he loved optimum, music (he has been a guitarist in a heavy metal band).
Where do all these dreams hide?
Now you’ve your own company, or that job, which in societys’ eyes is respectable, in a wonderful company, and you decide not to let the old flame die. You decide to have a bit of fun and return to “waging a bet” in the music business.
For you to be launched as a musician, or manager of a band, you’ll need abilities in business, buying, sales, market research, man management, delegation of tasks and be fashion conscious.
All these actions together make up marketing in the world of music.
For this project, just like in any other business, you’ll need to designate a quantity which you are prepared to invest. Treat music like any other commercial adventure in your life. Never as a profitable hobby.
A Budget and Business Plan (with a target public defined) are necessary, just as in a “conventional company”. This way you will not fall into the trap of making emotional decisions, taking your attention away from your real objective.
Save your sentiments for your music.