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Indie Music Business – The Power Of Networking

Posted on : 31-08-2009 | By : Live Concert | In : Indie Music

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Having a lot of individuals that know who you are is always a worth and not a hindrance.

Just the other day I got a call from someone who wanted to find out if I has been available to performance bass with their band
. I declined due to not having the room to take on another project but I gave them the number of someone else I knew that would fit the bill perfectly.

That day, that performer found a new bass player and so the story goes.

That experience got me thinking that pretty much everything that I do in my dealings with the music business is based on who I know.

people like working with others whom they trust will do the job they want them to do or like recommending others for jobs that they can’t tackle themselves for one reason or another. I recognize that when this particular performer that has been looking for a bassist finally found one through my network I has been proud of myself. I has been glad to stimulate someone out.

That is what networkings really all about though isn’t it? Helping people?

For any person who’s just starting out my recommenndation is to locate as many people and go to as many functions and concert as you can.

Immerse yourself in your Local/Regional scene.

The more that people know who you are, the more opportunities that will open up for the taking. Become the squeaky wheel that gets all of the oil. Have that belief in yourself that you are value knowing and do not be afraid of knowledge.

One thing that you do not do however is to get to know individuals for what they can do for you. Get to know them for who they are as a person. Others can spot your insincerity a mile away (especially us cynical musos) and that is a real turn-off.

Personally I’m chuffed when an individual asks me for recommenndation or just wants to have a chat about how things are going for them, but only Assuming that they are genuine about it.

A exceptional place to start networking would be at open mic evenings.

Get yourself involved in an open mic and just walk up to someone and say “hi”. Everyone is there for the same reason so there is some common ground. You may perhaps ask them If they’re going to be performing on that night and go from there.

Remember, the more you network the more you will be known and the more you are known the more work you will get.

In time your ‘little black book’ of names will become your most important asset.

Indie Music Industry – It’S All In The Planning

Posted on : 30-08-2009 | By : Live Concert | In : Indie Music

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I’ve met a lot of musicians along my journey and some of those I’ve gotten to know pretty well. All of them have a similar story as to how they started in the music business and it goes a bit like this.

I do not know how I started really, I just sort of fell into it and before I knew it I was in a band

Sound familiar? It does to me. That is how I got started.

I did not have a plan, did not have a clue and did not have any idea of what I was getting myself in for let alone what I wanted to get out of it.

I wanted to be a “rock star” so I may “meet girls”.

I has been only fifteen when I made that decision and thinking back on it I cringe and laugh at the same time but it does show me the importance of getting ready ahead.

It’s considerably easy to get swept up in the hype of it all and before you know you’re in the same place that you started but ten years have gone by and you’re left wondering ‘where did it go’.

Before going any further you need to ask yourself some questions. These questions may be (in no particular order of importance):

1. Am I going to write tunes or not?

2. Am I going to be a solo performer or play in a band?

3. Am I going to sing, play an instrument or both?

4. Am I prepared to practise, drill and rehearse my craft?

5. Am I going to find my own work or do I leave that up to an individual else?

I think you’re getting the idea of where I’m going with this.

You could be thinking that these questions could seem exceedingly simple and straightforward and in essence you’re right however, I’m unending ly surprised how a simple question such as “am I going to be a solo performer or play in a band” could distract someone from actually moving forward.

I have seen it happen to many artists and have experienced it myself.

Before you start have a evident knowledge of what you want to do and what you want to get out of it. Ask yourself these categories of really simple questions and from those answers a series of paths will be presented to you.

All you need to do then is to pick which path you take.

Working to a plan will make your journey a lot easier to undertake.

Music: an Enjoyable Necessity

Posted on : 29-08-2009 | By : Live Concert | In : Live Music

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It’s a safe bet that, since the arrival of cognitive human beings on this earth, music has, in some form had a significant effect on their lives. The first sounds, other than speech, were might produced by hitting something; wood, stone or hide; and ancient peoples must have appreciated the sounds of the world around them; of water, weather and animals; and were the sounds of a rippling stream or a gushing waterfall music to their ears? And when they stood at the seashore did the crashing waves and the suck of the tides move them in some way?

There is something deep within our psyche, which reacts and ‘ remember s’ music. It’s more than probable that sounds relating to music and rhythm came long before sounds relating to communication and speech. Today, this theory may be tested by noting a baby’s reaction to a lullaby as compared to speech. If you are lucky, humming can soothe the most fractious child and even send them to sleep! Music, in the form of rhythm was used by many peoples as a way of sending messages to out of sight recipients; think about the jungle drums of Africa or the Alpine horn, the Aboriginal didgeridoo or the use of bells as a warning of attack.

The days of learning our lessons by rote have, mostly, disappeared. This is because it has, rightly, been recognised that all of us don’t necessarily absorb the content of what all of us repeat over and over again. But, as an guide to memory, music still has its uses. tunes all of us have learnt in childhood may be recalled far later in life than mere words. Music is a well known and much used therapy in illnesses that involve memory loss; Stroke, Alzheimers etc; and not only as a recall guide but furthermore as a re-learning tool. Speech therapists use music extensively when trying to educate stroke victims how to speak again. The rhythm and melody of a familiar tune will a lot of the time ‘trigger’ a positive response, when no amount of visual stimuli has an effect.

And then there is the cohesive quality of music; from the singing of a country’s National Anthem to a football crowds chant; from carol singers to brass bands. Musical participation has been used in every walk of life. The chain gangs of America’s Deep South would use music to get through the day and produce a rhythm to mundane physical labour. Sailors would pull a hawser or’sheet’ in unison while singing a familiar ‘hornpipe’ or reel; The exceptional gospel sounds that poured from the wooden churches of the Southern states black population were a potent community tool to  promote  and celebrate their culture; a lucky offshoot was the inspiration of much of our modern rhythm and blues. Nowadays factories all over the world use ‘piped’ music to soothe the workers; if you’re doing a humdrum task music can make the time go faster.

When we think about it music isn’t just a pleasant pastime that is either passively listened to or actively produced. It has a much deeper, more fundamental purpose. Our reactions to outside events may be completely altered by music. It can make us happy, sad, frightened, elated, thoughtful . . . the list of emotions it engenders are as long as their number. And words are not vital to establish this ambience; for instance, how would silent movies have worked in the absence of the music? Those Keystone Cops in the absence of the frenetic piano plinkity plonk; the doe eyed heroines in the absence of the sobbing strings; the large sweeping epics in the absence of full orchestral back up? They just wouldn’t have worked. Nowadays, with the proliferation of world music, we listen to and enjoy music in many varying languages, in the absence of necessarily understanding a word the singers say; much as opera was once listened to as the fashionable ‘world’ music of its day; just another example of the emotive power of music.

Now,it’s fair to say that music has an innate basis in our evolutionary makeup. all of us have could used it since homo sapiens first walked the earth. Other animals do use sounds in their day to day living (frogs croak, dogs howl, sheep bleat etc.) but, with the possible exception of birds, all of us are the only species to find pleasure in making melody out of sound. We’ve utilised every viable tool, from the human voice to electronic tones, to create ever more varied compositions. Wouldn’t it be intriguing to discover how soon into our evolution the power and beauty of the human voice has been appreciated? As the centuries have passed performers have been, rightly, feted for their skill to move us with song, melody and rhythm. Once performers were revered as priests, interpreting the sounds of the gods. Nowadays all of us are more pragmatic; but all of us still need that harmony in our lives; even if it’s only our mobile phone  ringtone!

MySpace Music Marketing – Creating A Loyal Fan Base Using MySpace

Posted on : 28-08-2009 | By : Live Concert | In : Music Market

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Creating a loyal fan base on MySpace.com will help your music career in a lot of ways. If you generate enough fan enthusiasm, record labels will check out your page to see what all the buzz is about. An additional reason listeners are vital is that they’re the ones who pay to see your shows. If you have a loyal following, more invites for concert will start rolling in – record labels will definitely take notice then.

While you’ve could done all of the usual MySpace.com marketing like register your profile page and uploaded music, if you are not taking advantage of other tools on the website, then you can not be creating that buzz you are looking for. Sure, some audiences will find you through their friends, other artists, or from searching for music that resembles your, but to truly establish a fan base that will stick with you, you need to connect with individuals so they will be able to share not only your music, but part of your musical life.

There are a lot of ways to create a loyal fan base on MySpace.com including:

Forums and Blogs – These are places where you might speak directly to audiences. Participating in forums and writing a blog will enable audiences to find your profile page much easier than doing a genre search or other keyword search. Earning the friends hip of audiences will make them loyal to your music.

Cross-marketing
– If you have other artist companions who are using MySpace.com to get noticed by audiences and record labels, partner up with them. You might swap profile page links, information about upcoming parties, and mention them in blogs and forums.

This is a amazing way to increase exposure in the absence of having to do too much. If a record label visits one of the profile pages, they might want to check out other performers listed.

Fans will furthermore want to see who their favorite musician listens to, which will generate more traffic for the both of you.

Upload Photos and Video
- fans love to see photos, video, and more from their preferred musicians because it makes them feel closer to them. Candid photos and video footage of rehearsals, behind the scenes at parties, and personal photos of you writing songs or playing the guitar are what fans want to see.

Upload Covers of Other tunes – In addition to adding your own tunes, why not cover a few classics? This will demonstrate for you r fans that you are diverse and willing to take risks. If possible, record a song that’s out of your usual genre. Reach new fans this way and help record labels see just how talent ed you really are.

As you can see, creating a loyal fan base is not c venue enging. The pointers above are incredibly easy to in business into your profile page. Getting the word out there will be your toughest challenge since MySpace continues to grow each day. Word of mouth is still one of the perfect ways to get noticed, but uploading new material, showing fans more of your personal ity, and making connections with others will stimulate you stand out from the rest and stimulate you find even more fans.

Music Marketing On the Web

Posted on : 27-08-2009 | By : Live Concert | In : Music Market

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We have all heard the stories of performers “making it on MySpace”. Well, while there are several genuine success stories out there, I’m here to tell you that music marketing on the Web is in no way as simple as simply throwing up a MySpace.com page, adding a bunch of friends and calling it a career.

While MySpace.com has a lot of advantages for performers I would actually go as far as to say that MySpace.com doesn’t really matter. If you already have a wonderful MySpace.com campaign going then great, keep doing what works. However, if you’re about to release an album or you’ve recently released one only to see disappointing solutions, then I am going to suggest that you completely rethink your music marketing strategy.

In a nut shell, I have found these to be the components of a successful music marketing campaign.

1. The Mailing List: Focus on building your mailing list. Create a mailing list on every piece of Internet real estate that you have.

2. Traffic: Do whatever it takes to send as much traffic as possible to that mailing list sign up form. Use MySpace, Fac electronic book, post in forums, flyers, stickers, emails, pay if you’ve to, just do what ever it takes. The more traffic, the more sign ups, the more albums sold.

3. Communicate with your fans Don’t sell to your fans, communicate with them. Let them get to know you by sending out fun and valuable emails. Do this as generally as you might without being too annoying. Once they trust you it’s ok to  promote  your album but do so with respect for their time and intelligence.

Music marketing is an art form in its own right. These are just a few easy ideas to developing a successful music marketing campaign. With a little bit of know how endeavor on your part you ought to start to see an increase in album sales in no time.

Music – How to Market Your Music

Posted on : 26-08-2009 | By : Live Concert | In : Live Music

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For the novice producer and creator of beats, marketing your sound is going to be one of the the majority c venue enging obstacles to overcome. This is mainly because the music industry is an old beast where the new and unique are not always welcomed with open arms.

The Web has certainly help ed the new comers, however, providing a place for new blood to get the recognition they deserve. Still, marketing is tricky unless you can be as creative as you are with your beats.

Whether you make your own beats from scratch or you download already made beats and customize them, finding a fan base and a potential record label to listen to the finished product will have the same problem. Back in the 1980s and 1990s, musicians had to rely on the coveted “Lucky Break“. You performed each concert whether it has been at a bar or venue as if a representative from a record label has been out in the crowd waiting to see if you had what it takes. While this is still a possibility, musicians are now  encourage d to be more proactive with their approach.

Social networking websites prefer MySpace.com cater to musicians of all forms understanding how hard it really is to make a name for oneself. Producers, hip hop musicians, and really everyone is  promote d to use such arenas to its full advantage. It pays to use the Internet and flood every possible area with news about a new beat you just made along with other information prefer show dates and times.

again and again times, if you’re downloading already made beats with the intention of customizing them later, these web sites will have areas devoted to musicians. In these areas members of the web site will be able to post their beats and other songs. This is a exceptional chance to bring together musicians in one place so labels might simply browse through the selection to find what they want. This is, perhaps, the biggest innovation in marketing of recent date; the notion of bringing together musicians in one place so large wigs might find them.

Even though you live, eat, and breath the Digital Age never underestimate the power of the spoken word. Establishing a strong fan base both Web and offline will stimulate legitimize your ability and talent. When you make it extensive it will be these first few listeners that you may continue to rely on to stimulate your record sales. Word of mouth will continue to be a great asset for the artist. When word of mouth spills over into the Web it’s called viral marketing and has proven to be highly effective. Even though you’ve your own website and are a presence on those websites that provide downloadable beats you will still need to join every forum, group, and any where else that aids your projected fan base and peers that furthermore make beats.

By having a visible face and a loud voice you’ll rise to the top and be noticed by labels. Do not fool yourself into thinking that your 1st few beats will rocket you to stardom. It may take years for your sound to find a market.  A lot of musicians, no matter how talent ed, will feel discouraged by this fact, some will even give up. Just because the marketing campaign isn’t going as you like does not mean that you have just reason to give up. Be persistent in marketing and you’ll find that niche group which will then deliver you to fame.

When marketing your beats, it will be necessary to use all of the resources you’ve at hand. Even if you think that a particular method will only reach five individuals ; do it. Five individuals are better then hardly anything and no telling how a lot of individuals those five individuals will tell.

Top Ten Music PR Tips

Posted on : 25-08-2009 | By : Live Concert | In : Live Music

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Publicity is a very big driving force when you are considering success in the music industry. Although it is definitely beneficial to retain a publicist once you’ve your music career in gear, you may still manage to establish a little buzz on your own in the meantime. Below are the top ten tips for generating your own publicity as a music artist.

1. Ensure you’ve a press kit that includes a well-written bio, an 8X10 photo, CD  and contact info.

2. Go Local/Regional. Local/Regional press is by far the easiest press to get. Let them know your story and send in a CD. Shoot for the music editor or columnist and Assuming that they do not have one assigned only, contact the entertainment editor.

3. Social networking websites are all about music these days. For instance, Myspace’s reach is incredible for gaining new listeners. Where else might you find people to listen to your music in the convenience of their personal home? Ensure you’re updating your music, adding companions, keeping them all posted, and updating the tour dates. There are magazines on MySpace looking for music to feature all the time.

4. Radio is a amazing way to share your music with the masses. You do not have to approach the extensive ones-you can see success with air play on smaller stations as well. Send in your compact disc  to Local deejays and look up college radio shows nationally and see If the y’ll spin your music. Internet radio is pick ing up these days too… USA4Real.com is a amazing option… it does not fee much and it gets your music heard.

5. Music licensing is a wonderful way to make money and get publicity. Try contacting some music supervisors on TV shows for a start. Send them an inquiry with your information and a link to your music. If you get placed, you may use it for press-and it becomes a story!

6. Music web sites and e-zines are always looking for music to review. Look up their web sites and send emails to their editors. Tell them why you’re a fit for their magazine and ask if you could send in a compact disc. Remember, try to make contact 1st… sending in a random package can be useless.

7. Youtube.com and Stickam.com are great outlets to share your music. When done right, you may really start gaining a fan base. Try to do something charismatic and original. Reaching out to people Web may do wonders. Start a music video, a video blog, sing an acoustic session, take a stab at some comedy– anything… Just recall, first impressions are everything.

8. Be philanthropic. Charity does wonders for publicity outreach. Locate something you believe in and provide to play at their get together or give proceeds to their cause. Not only does it get you out there and give you a story angle… but it feels good to help out.

9. Send your compact discs to appropriate magazines for your music’s type of. Ensure you call ahead and find out the right contact, unsolicited packages get lost in the shuffle. A wonderful rule of thumb is to look up specific writers you feel would enjoy your music and find out how to reach them.

10. Try to book shows in different towns, that way you could effortlessly label the cluster of shows as a tour and contact Local newspapers and radio stations and offer them merch in ex differ for promotions/articles.

Note that PR is about being smart and creative. It is about finding a reason for people to care about you and your music. Sure, exceptional music and a good look are help ful, but you additionally need to reach out to the public and come up with stories. Think outside of the box and you will really value from the solutions in no time. Good luck!

Hip Hop Music

Posted on : 24-08-2009 | By : Live Concert | In : Live Concert

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Hip-hop took birth as American street culture. Hip-hop culture emerged from 1970s block gatherings (large outdoor gatherings, thrown by owners of expensive stereo equipment) in NY City, just South Bronx. Pioneered by Black Americans, it includes rap music, break dancing, ‘b-boy’ fashion, and a defiant stance.

Amid predictions it would not outlive a season, hip-hop music managed to produce its own race. Anyone who dismisses Hip-hop as rap music does not understand its history and the influence hip-hop has on youth culture. True listeners appreciate that hip-hop is not just about music; it’s a way of life, a language, and a unique perspective that uses music to address racism, oppression, and poverty issues, and transforms the music into a political movement. The aim is to motivate young adults to get active in ways reminiscent of the civil rights movement. Hip-hop narrates the stories of inner city African-Americans trying to live the American dream from the bottom up. It is about the youth culture of New York City taking over the world someday—about dance, art, hurt, love, racial discrimination, broken homes, overcoming adversity, and fulfillment.

Hip-hop includes four key forms of expression: mixing (combining sounds using turntables or other sources), “b-boying” (dancing), graffiti art, and emceeing (a individual who might control the crowd with his lyrics). This culture manifested itself throughout New York(NY) City around the mid-1970s. There’s a message passed down from the godfathers of hip-hop: to earn respect, you must be skilled on the mic, possess the ability to rock a crowd with sheer lyricism, and explain why you were better than the man next door.

Rythm & Blues (R&B) Hip Hop Music

Posted on : 23-08-2009 | By : Live Concert | In : Live Concert

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Hip-hop has had a meaningful influence on a few genres of music. Rythm & Blues, in particular, has been the the majority influenced as to necessitate a sub genre. The key difference has been that the sub genre has been coarse and contained less of an Rythm & Blues influence.

Pop and R&B singers, including Mariah Carey and Destiny’s Child, appropriated hip-hop in order to relate to young, urban listeners s, thus creating a sub type of coined “”hip-hop Soul”". This type of features hip-hop backbeats, superimposed with vocals that were sung in the style of soul music; the lyrics, however, integrated street lingo and adult themes.

Impudence characterizes the styling of hip-hop soul. The hitherto conventional singers sported tattoos, wore leather, and wore a defiant look in the vein of hip-hop musicians. Pop singers, who were reluctant to differ their images, began collaborating with a rapper to remix one of their tracks, and in company d the remix in their albums. The remixes were pegged as singles, and allowed the singers to retain their signature styles.

The remixed tracks soon became all the rage, and hip-hop soul crossed racial divides, earning its artists mainstream recognition. Veteran Rythm & Blues artists additionally generated interest among young, contemporary listenerss through their association with hip-hop. Patti LaBelle has performed with Outkast; Chaka Khan granted permission to Kanye West to re-mix her tracks. By joining forces with hip-hop artists, Rythm & Blues singers thus reached out to a new age group.

Hip-hop
soul is considered more mature than contemporary R&B, and targets an adult audiences. This is primarily due to the type of’s focus on the seamier facets of life; hip-hop soul singers furthermore use adult language and themes, which has drawn censure from individuals who feel the genre of music, similar to hip-hop, glorifies negative stereotypes.

Although hip-hop soul witnessed a dull period with the emergence of Neo Soul, another R&B sub type of in the late 90s, it is now experiencing a surge in popularity due to singers like Jaheim, Amerie, Keyshia Cole, and Anthony Hamilton.

Hip Hop Music

Posted on : 22-08-2009 | By : Live Concert | In : Live Concert

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Hip-hop music is the vehicle of hip-hop culture and contains “rapping” (superimposed with vocals) by emcees. Owing to this, hip-hop music is on occasion referred to as “rap music,” Nonetheless, those who dismiss hip-hop as rap music do not comprehend its rich history and the influence this type of music has on youth culture.

Hip-hop music is a vehicle used by the singers to address racism, oppression, and poverty issues. It narrates tales of inner city African-Americans living the American dream (through hard work, courage and determination one might achieve prosperity) from the bottom up, and bitterly touches upon racial discrimination, broken homes, and overcoming adversity.

Invented by Jamaican migrant disc jockey Kool Herc in the early 70s in New York(NY) City, it has since then spread its tentacles across the world. Herc shifted from reggae records to funk, rock and disco. Owing to the short percussive breaks, he began extending them using an audio mixer and two records. As the unique style of music became a hit, performers (emcees) began superimposing the music with vocals; initially, they introduced themselves and others in the fans. Later, the rapping became more diverse, incorporating brief rhymes, regularly with a sexual or violent theme, in an attempt to entertain the fans.

In the mid-1970s, hip-hop split into two groups. One focused on getting the crowd dancing, another highlighted rapid-fire rhymes. The 1980s witnessed further diversification in hip-hop; highly metaphoric lyrics rapping over multi-layered beats replaced simple vocals. In the 90s, gangsta rap (glorified outlaw lifestyle) became mainstream. Hip-hop has been soon an integral part of mainstream music, and nearly all the pop songs featured an underlying element of hip-hop.

In the 90s and into the following decade, elements of hip-hop were integrated into diverse type ofs of music: hip-hop soul combined hip-hop and soul music; in the Dominican Republic, a recording by Santi Y Sus Duendes and Lisa M has been coined “Meren-rap,” a fusion of hip-hop and meringue. In Europe, Africa, and Asia, hip-hop has undergone a transition from an underground occurrence to the mainstream market.