Posted on : 30-09-2009 | By : Live Concert | In : Music Market
Real World Marketing Marketing For Musicians
Are you a performer, singer, songwriter or artist thats wondering how you could make money with your Independent music before you even get a record deal? Well if you have, you’re reading the write article. In this series I am going to share with you a couple of ways you could make money with your music and your likewise going to learn several strategies to advocate you make even more money with your Independent music.
Let me start off by telling you that the optimum way to make money with your Indie music is by selling it directly to your audiences instead of trying to get distribution into the music stores or selling on iTunes (by the way, you will want to get distribution and sell on iTunes), I’m just saying selling direct to audiences is better and you get more money doing it this way (which is vital, right?).
So now you’re wondering, How do I sell straight to the fans? It’s not prefer you have your own store, right? Well, here is a hint, its staring you in the face right now…. that’s right, the Internet ! The Internet is the biggest way to make resources with your Indie music! Here are several reasons why the Internet is such a great vehicle to use to sell your Indie music.
1. You have a group of individuals who will instantly buy your compact disc when released
2. You might have your compact discs selling with al the majority no endeavor on your part, just collect the resources and ship the compact disc.
3. You get more bang for your buck, advertising and marketing wise.
4. You might have other people sell your compact disc for you and only pay them when they sell the compact disc s!
How great is that! Those are just several of the great things about selling your music Web using the Web. By the way, you do not even have to have a complete CD yet in order to this. Of course it would be better if you did have a whole CD, but what Im, saying is that you can sell the singles as you complete them.
To find out what you need to get started selling your CD On-line, check my other article titled What You Need to Make Money With Your Independent Music On-line. Till next time.
What’s everybody’s preferred radio station?
Answer — W.I.I.F.M.
What’s In It For Me? What do they get by being your fan? Your client? Your Media individuals are going to want to know why they should book you. listeners want to know why they should continue guide ing you and purchasing your discs. Your booking agents want to know why they should continue to find shows for your band. The optimum way to keep them hooked is to tell them What’s in it for them.
Virtually all people are inundated with massive amounts of information. In order to keep them tuned in to your message is to
1) remind them you exist and
2) to Keep it tell them what they are going to get.
The majority of people in this world are motivated by two things: Fear and Greed. Fear of losing something and the Greed of gaining something. The trick is to keep it short and sweet and above all easy. K.I.S.S. Keep It easy Stupid.
You’ll have a diverse message for your listeners. Possibly more entertaining, light hearted, fun. Your Agents are going to want to hear something professional, responsible, business- prefer. Your Media and Press contacts will want to hear a new twist, public relations, something everybody might use to reach the expansive st readership.
Here is another way to keep your reader interested: Use the word “You” instead of “I”.
For example: “I could really get many individuals to your venue if I could get booked there next month” doesn’t work as well as “Your fans will be on their feet and screaming for more when you book our popular performer now selling out rooms thru out the Midwest.”
Yet another idea would be, “I’llget a brand new DVD out in the mail tomorrow” may be vary d to “You’ll be receiving your free DVD as soon as you fax back your info.”
These may be just semantics but when you start using them, you’ll see an increase in your responses. This will establish momentum. When you start getting more calls, u will eventually get more shows. wonderful concert will bring in more audiences which will get you better band bookings from the agents. can you see it?
When you start finding better performances, two things will happen. You’ll be able to charge more on every concert and you’ll be getting so a lot of concert able to turn down work.
We have all been around the block once or twice in the absence of our Mommies here. Or as the saying goes “You can not Dazzle me with Brilliance nor Baffle me with Bull”. Cut to the chase. Give it to me straight. Please don’t think that I am really going to believe you are ready to take the music world by storm if you are playing pool halls and coffee shops. Keep it real. Base your articles and publicity material in the Real World. You and I are not going to fall for B.S. What makes you think anyone out there is any varying? Tell it prefer it is. Just add a little sizzle to the steak. Keep your marketing and press statements exhilarating and entertaining. we are in the business of fun.
Feel free to be a little wild and outlandish. It is okay. people will not mind. We’re in an industry where people are looking for an escape. Let them have it to take their minds off of things. It keeps us in business. Just keep it real. Take your picture with a donkey for promo. Just don’t be the donkey.
Commit to at least 6 months to any marketing campaign
Don’t think you’re going to hit a homerun every time. Build slowly and look to just get on base. A walk is as wonderful as a hit. You need to give yourself time to find out what works. Once you do, then do that over and over. Just be sure to try as a lot of varying marketing pieces as you might afford. Try postcards and Google Ad Words at the same time. See which one works better. Change your message to fit varying demographics and target markets. Use your creativity to get their attention. There has been a performer that sent me their promo. I had about 50 artists sending me stuff for this festival and I opened theirs’ 1st because it has been not prefer all the other packets I has been getting.
It was kind of lumpy. Inside was a Nerf Ball with the band’s name on it. Only it was really small and when you got it wet it got really big. all of us were whipping this thing around the office and throwing it at each others’ heads. One time all of us named the band after the promotional item all of us had in stock. It was a refrigerator magnet made of knotted ropes in the shape of the letter ‘Y’. So all of us called the band “Why Knot”. A bottle of aspirin inside and envelope could accent your chance headline that could something along the lines of, “Did that last band you hire give anybody a headache?”
Be sure to stay within the bounds of the law and there is no limit to what your fertile imagination could come up with to hook them. These ideas for booking performances and creating better paying music career are found in the breakthrough new book available at our Web site. Just look at the link below. There you will find a step by step formula for creating music gigs.
We’d love it if you check it out. Either way, I certainly hope you thought of ways you could find gigs that pay the most resources doing what you love – making music.