Music marketing is by and large difficult for the majority artists, that’s something we need to realise. Marketing yourself, being confident to allow individuals to listen to your tracks and the majority vital ly, handling criticism takes a bit of time to get used to. In the majority of cases though, marketing plans do fail. you might have a excellent sounding track, but if it isn’t marketed properly then it will just be white noise.
Still all is not lost.
The main reasons why music marketing fails is that
1) there is always some money involved, and
2) all of us market our music.
They all sound a bit strange. That I understand, but my plan is for you to get over these hurdles and to get your music out there without any hassle. I will take each of the above points in turn, but remember they’re interlinked:
1) Money marketing. This is bad. The economics of this is so: you have to sell slot of tracks to get back the amount you spent on marketing, then you need to sell a few more to make any profit. The problems is, why are all of us invest ing so much money on music marketing, or, why are all of us invest ing any money on marketing at all?! The Internet has greatly reduce d the cost of marketing by 100 %. Yep, marketing ought to be free, then any tracks that you do sell is pure profit. There are so a lot of music marketing strategies, some of which are easy ideas that are not being utilised.
Here are some fantastic free marketing strategies are not being used, at all. How about leaflet distribution, flyers, making a mailing list then advertising your new tracks on that (they already like your tracks because they have signed upto your mailing list). Applying to competitions will always bring in some much necessitated traffic as competitions generate 1) leads and interest from the host web site, 2) your tracks will get viral marketed just if it has become in the top 3. Viral marketing is just another way of spreading interest, all the people who voted for your tracks will recommend the great track that they heard, and you name spreads. 3) You can always advertise the fact that you got in 1st, second or third in X competition (always state how a lot of other competitors were there as well- coming third out of four entries is virtually nothing to promote really).
Assuredly the very highest quality advertising strategy is…give away your MP3s for FREE! A easy technique that encourages your tracks. individuals then trust you, they love quality items, they assume then, “hmm, if this is free, and it is good, what would his selling tracks be like?” Free stuff sells pay good s, fact. Give away alot of free stuff…MP3s being the main one, and then be patient.
Once you have finished your free marketing, start again. Just keep on promoting yourself by free processes. It gets your name banded around, people will see your Webpage link and click on it growing your traffic. It might not too successful in the 1st few months or might be even a year, but stick with it, gaining visitor confidence will best ly prevail.
2) The above is great, but why’d any person buy any track from you in the 1st place? To most surfers you are faceless, they do not see you on the music videos, so why should they buy anything from you?
Harsh words I understand, I’m sorry, but it’s true. That is the real reason why there are thousands of wonderful groups and performers out there in Internet land marketing away, spend ing cash and showing virtually nothing for it. They marketed first, wanting cash, and their visitors are literally saying “I don’t think so”. You then become the banner ad- looks really wonderful, but never gets the click.
What you need to do is produce content within your website. easy as that. without content you’re just another website that the visitor has no real reason to come back to. Content furthermore boosts the opportunitys of you being select ed up by the search engines. Please note:Google, and the other large search engines have stated that their thousands of calculations per website includes content search. This is a fundamental statement, even if you’re a music website giving away your MP3s.
If you’ve ever looked for MP3s within the search engines, there are about 6 million websites dedicated to the term MP3. At this point, your one website has to be found by a visitor, the opening s are wonderfully low. Nonetheless, if your website has content focused keywords, such as ” good guitar riffs”, “how to gig” etc, then you will be choose ed up much efficiently than a easy MP3 search. Within the various pages that you’ve created you put, “download free guitar MP3s” or something that suits your music, and you then advertise your MP3s through the “back door”. Content will likewise bring back the visitors, they love a website that they’re interested in, they sign up to your news-letter, and then you email them with new updates, your new MP3s etc. Then you start to establish your own little buzz, you establish people willing to listen to your tracks.
A sideline to content is always relevant, up-to-date content. offer ing tapes with your tracks on is music marketing suicide. I’ve seen these actually being offer ed on some website s. offer ing a tape states that 1. You’re not up-to-date hence your sounds won’t be, 2. You’re offer ing poor quality, hence your tracks won’t shine, and 3. You have to pay out for the tape (postage and packaging etc). individuals on the Internet want things now, not tomorrow, offer ing MP3s, even short WAV files is giving the visitor what they want- immediate access to your tracks.
Relevant content is just as necessary as current content. If you have a rock website stick to rock related Web pages. If I has been into hip-hop I wouldn’t go onto your rock website and look at hip-hop related articles. I know that this seems obvious, but scarily this has been done. It additionally has another effect. The search engines see topic specific websites as just that, topic specific. If you stray away from your chosen topic it will not look good for you with the engines. They will see that your relevance has lower d and so to will your page ranking.
Content isn’t that simple to accomplish. It comes with time, you need to tweak, track whether that has done any nice to your traffic or click throughs. You could additionally just be writing alot of drivel. Content needs to be “Search Engine Focused”, you need to honestly drive individuals to buy from you, you need to have a one to one style ( like you are talking to a friend), and definitely not be boring. Nearly forgot, you need to assess who your fans is. Are they young, middle aged, technophobic? You writing style ought to cater for your fans. For instance, a younger fans will like more colour, more tech information, a friendly banter, and up-to-date chart acts. Generally if you write as you would talk to a friend then you’ll be on safe lines.