Posted on : 27-10-2009 | By : Live Concert | In : Music Market
In light of the digital music revolution, Internet music stores are hurriedly finding themselves irrelevant. Now that customers are able to quickly purchase individual songs from I-Tunes and other sellers of digital downloads, customers need a really wonderful reason to purchase an entire compact disc. After all, if you only like one song, why pay for everything else? The following article will suggest some creative examples that Internet music stores could use to ramp up their sales.
1. offer Sample Music Clips: This seems apparent, but it’s amazing how few stores actually offer this. Many people want to try it before they buy it, so offering a 30 second sample of songs will greatly increase sales.
2. Search by Song Title: many Internet music stores discover that customers ofttimes search by song title when they can’t remember the musician or album name they’re looking for. Adding a search by song feature (or better yet, search by lyrics) might dramatically increase the occasions that your customer will find what he is looking for.
3. Visitor Reviews & Ratings: A short paragraph written by a professional music reviewer is simply not enough. Customers want to know what other “normal” people contemplate the compact disc. Let them rate and write their personal reviews of a compact disc. This will empower your visitors and produce a sense of On-line community.
4. Show Them What is New: Do not make your visitors sort through tons of pages just to find a new release. Show them what’s new from the start. Many visitors do not know exactly what they’re looking for, so a suggestion would be much appreciated. For instance, C28′s Christian Music seller shows highlights of a CDs of Christian Music on their home page.
5. News Section: Keeping your customers informed about what is new and upcoming will produce a buzz around your new releases. Having a news section is a great way to get your customers excited about upcoming music. like it or not, digital music is here to stay. Internet music stores must find a way to evolve or they will immediately find themselves irrelevant. If properly implemented, the ideas above will serve as a nice starting point for starting this evolution and in the end, will hopefully increase sales.