Posted on : 22-05-2009 | By : Live Concert | In : Live Music, Online Music
It is the dream of al the majority every adolescent to have their personal rock band, create new sounds, reach success and everything else that all of this can bring. Screaming fans, respect, autographs, tours, luxury hotels, glamour etc…
So, on one of those sunny days, all of us wake up from this sweet dream and, without the notion that all this time has passed by so expeditiously, we’re adults, living our “normal” lives, earning just enough bread to get by, doing what our parents always wanted us to do.
I know a doctor who still dreams of having a varying life, a life that will excite him… once he confided in me that he would gladly ex change everything that he had built, if he can have the opening to go back to what he loved optimum, music (he has been a guitarist in a heavy metal band).
Where do all these dreams hide?
Now you’ve your own company, or that job, which in societys’ eyes is respectable, in a wonderful company, and you decide not to let the old flame die. You decide to have a bit of fun and return to “waging a bet” in the music business.
For you to be launched as a musician, or manager of a band, you’ll need abilities in business, buying, sales, market research, man management, delegation of tasks and be fashion conscious.
All these actions together make up marketing in the world of music.
For this project, just like in any other business, you’ll need to designate a quantity which you are prepared to invest. Treat music like any other commercial adventure in your life. Never as a profitable hobby.
A Budget and Business Plan (with a target public defined) are necessary, just as in a “conventional company”. This way you will not fall into the trap of making emotional decisions, taking your attention away from your real objective.
Save your sentiments for your music.