Promoting your music Internet has never been as easy as it is now. In 2008. And for fans and bands a like, this is incredibly exciting.

Why is music promotion easier now for the average performer, band and songwriter? Why has been it hard before?

There are two key reasons why music promotion was hard before.

1st ly, music production and distribution was largely the domain of five large record businesses.

Between them they controlled a catalogue of some 3.5 millions tunes (2004). This catalogue of tunes took over seven decades to compile. And they were only growing their catalogue by a negligible 36,000 or so albums annually.

Secondly, their power has been based on controlling an offline based, bricks and mortar music industry where audiences purchased expensive compact disc’s from record shops.

How easy do you think it was to get your tunes noticed, produced blockbuster-marketed in those times?

Why is it easier now?

Mark Vidler, of Go Home Productions in the United Kingdom, summarizes the advantages of the new music environment.

“You don’t need a distributor, because your distribution is the Web. You don’t need a record label, because it is your bedroom, and you don’t need a recording studio, because that’s your computer. You do it all yourself.

In just 37 words, a artist has just related you what things have differ d.

Web marketing pioneer, Mark Joyner, observes on his easy ology blog that You do not need a label. You do not need an agent. You do not even need a very big budget. Some people do this on a zero-dollar ad budget.”

In just 27 words, a marketing maven has given you three success secrets for promoting your music Online.

Let us put the experts aside for a second and bring it back to you, the songwriter, the musician, looking to make music to share with fans.

In the beginning when you are holding down a day job, scores and hundreds of audiences will make you feel famous.

When you have played to hundreds then you will want to play to thousands of fans. When thousands have viewed your videos or downloaded your music, then it will feel normal to shoot for millions of video views, downloads and sales.

And you know what? In the Web age, going for millions of fans is just that: normal.

Let’s look at just one specific Internet development that underlines the new normal.

MySpace started in February 1999. In February 2008, MySpace has performer profiles numbering 13.4 millions. Musicians typically register for three profiles so 13.4 million profiles actually represents around 4.45 millions performers and bands.

That is quite several.

Each profile offers their visitor an average three songs to listen to. Which means that on MySpace.com alone, there are about 13.4 million songs posted.

That’s 13.4 million tunes.

Did you notice what just happened? In nine years (less than one decade) MySpace has compiled more songs faster than the record organizations.

Nearly four times more songs seven times faster!

What a record company nightmare. Worse, this is only one Web site that’s buried them. What about all the other music website s?

iTunes for example, are up to a million paid music downloads. Daily.

Has the game vary d or has the game vary d?

Has promoting your music Web just got easier or has it just got easier?