Posted on : 31-05-2009 | By : Live Concert | In : Country Music, Live Music
Simple results to get yourself known for free…
I read an article in a well known magazine the other day and found that they were advising musicians to invest out 100′s in advertising expenses to get themselves known. True.
Is there another way?
Well yes, there is. What all of us have useful to us all is the Internet. This amazing medium is so underrated it’s unbelieveable.
The key to getting yourself known is to spread yourself all over the Internet. Pretend that the Internet is a slice of bread, a bagel….hmm…yum.
Sorry, stay with me, you need to follow this one. If you bought some really wonderful spread, costing $100 and you only spread one quarter of the bagel (this expensive food does not go far). Now you’ve only one bite, only one and a random one at that, so you randomly bite into the bagel, more than like ly you’ll have much less opening of being found than if you spent less resources on a similar spread and used all of it, all over the bagel.
Now this is what happens everytime someone logs onto the Internet. You’ve one shot, you are being targeted roughly by random and too much resources spent in one area is a decidedly bad idea. So what do you do?
Well, the main thing is not to invest any resources if possible. If you’ve music to distribute then do that. Sign up to all the MP3 hosting web sites that you can find, there are so a lot of now on the Internet that they are free and provide some cool incentives ( like unlimited bandwidth, hardrive space and such like ). The more you apply to, the more like ly that you are not going to be missed by anyone.
This technique furthermore reduces the possibility of your paid web site being shut down, having any failures in the future, or being ranked less in the search engines (with so much competition this is a high possibility).
Phase two, make sure that you’ve your own web site. On each paid web site put a link back to your own web site, this then stimulates your PR rate with the search engines and stimulates your link status (roughly: more links in the higher you rate). furthermore you capture free traffic for a lot of years from these web site s.
Make your homepage appealing, provide ing blogs and newsletters, even “guides and DIY articles”. Why? Well once someone comes to your web site and goes away the like lihood of them returning is decidedly low, and then you’ve lost them. This is why the newsletters and blogs are so necessary, they keep the one-time visitor coming back for check-ups to YOUR web site, without them trying to find you again (very unlikly).
One thing that I can never understand when I’m searching through MP3 hosting web sites is “why do people give a range of their work on one page?” All fair and well, and much kudos for doing so, but I think that this is a has been te of Internet real-estate. Your web site ought to be targeted, your name ought to be targeted. I’m into Techno etc, so it’s rare that I will hunt out jazz songs. But this is what I find when I go onto a techno musicians web site. My tip would be to call yourself something varying for each genre that you do. For example : DJ Harsh for your electronic music, Earthly for your New Age music, The Fields for your Country and Western music…you get the idea.
Having a separate name for each of your styles will then target 2-3 (or however a lot of genres you do) times more visitors- a possible 100-200 percent increase in visitor downloads. But again, you would link each web site to each other just in case. You would even make up separate web sites for each genre anyway. Virtually all people in the artist world do this. For example : Les Rythmes Digitales who made “Jacques your body (make me sweat)”- a cool techno song, and Stuart Price are one of the same. Who is Stuart Price? Madonnas new producer under his real name. The KLF, The Doctors in the Tardis, and The Justified Acients of MuMu (no joke) are all one of the same.
Diversify yourself to get yourself known, apply to everywhere that you can and keep on adding amazing music.