The Web is fast developing into the place to do everything, whether it’s buying products on web sites such as eBay, looking for information on Internet encyclopaedias prefer Wikipedia, or meeting new people on web sites such as My Space . But as more web sites are introduced, people have more and more to choose from and their patience gets shorter and shorter.

When the world expansive  Internet started it has been an art to find the information you were looking for. You would invest hours digging through pages on websites trying to find the information you want, but them days are long gone. The back button is now the the majority used button on browsers because if people see a website that cannot show them straight away what they’re looking for then they will go back out to Google , Yahoo or MSN and find a website that will.

The key is to have an appealing landing page that really grabs attention. Keep your content catchy and to the point. people are not interested in reading pages upon pages of detail.

The Internet is seen by many people as the place to go to get a bargain. There are less overhead costs than purchasing from a company who have to rent out a department store or pay lots of staff to sit by the phones, process orders etc. So consumers rightly expect these reduce costs to transcend down to the sell price of items. Would you now consider booking flights on the phone? The answer for the majority of people is no!

So as more and more individuals migrate from phone and fax ordering to On-line ordering, the more organizations invest in eCommerce. The result is an increasingly competitive market, so as well as thinking about SEO, Internet designers ought to be asking themselves do I have content appealing enough to avoid the back button?