Posted on : 26-09-2009 | By : Live Concert | In : Music Market
Tags: Guerrilla Marketing, Music, music marketing
Guerilla Marketing is the use of unconventional marketing techniques intended to get maximum determinations from minimal source s, which let’s face it; most indie performers have minimal source s. Today, guerrilla marketing is a non-traditional, low-cost, and highly effective marketing endeavor, which when used properly might reap many rewards for the diligent user.
So what might you do to use guerrilla marketing to help further your music career? The 1st piece of advice I might give you is to think outside the box. Don’t do what anyone else is doing. Here area few suggestions to get you started:
• Use podcasts to broad cast your music, endorse ing to expose your music to many individuals who may have never heard it before. Ensure that you plug your website and where they may purchase your products.
• Why not go to your Local/Regional library and see If they’ll allow you to do a free concert there in ex vary for a percentage of your sales of product following your show. Libraries are in dire need of funds.
• Another easy and free way to get your name out there and seen is to write reviews on every product your own, have used, read or heard. Then post the reviews on places prefer amazon.com and barnesandnoble.com.
Ensure to put a small two or three sentence bio at the end of each review that has the name of any CD projects you’ve done. You can’t post your URL there; they’ll delete your bio. When you post your reviews, put your vanity email address inside your “real name.” While those web sites won’t allow you to post your URL, if your URL is part of your “real name,” they don’t say a word. Check out amazon.com and look for one of my reviews.
Do not use a real email address or you’ll end up with a lot of spam. Why’s this an necessary step? Because people will read your reviews and you get your name out there. Many consumers are Web savvy and If they’re interested in you, will check you out.
Go after your listeners with fervor and diligence, but think outside the box to get the solutions you desire and the exposure for your music that you need.