Posted on : 17-10-2009 | By : Live Concert | In : Indie Music
Let’s face it, the wildfire spread of web-based portals designed to introduce independent music to the world has created a bewildering array of opportunities and costs. So where do they all balance out? When does the cost of signing up to yet another music promotion service yield results? What results are we looking for anyway?
The key is to make your Web promotion targeted, systematic and rich.
What is the main drive for independent performers encourage their music on the web? The fundamental incentive for Internet promotion is the occasion to get your music heard by people who might otherwise never know that you exist! If people know you exist they can be come audiences and repeat- audiences. Which of those audiences buy CD’s and downloads? Targeted audiences.
The most vital goal of Web promotion is to attract targeted fans.
Any independent musician who demonstrates they use the Internet to sell their music has missed the primary target – attracting targeted listeners. Attracting targeted listeners ought to be every independent artist’s first priority. Do not forget, you don’t sell your music – listeners BUY your music. It’s a buyers market. The more targeted listeners you have, the more sales you make – provide d you’re systematic in getting your targeted listeners.
The perfect way to get targeted fans is to be systematic.
a lot of performers tend to approach their Internet promotion thinking that since they have a website and have signed up to a couple of artist showcase website s, that the fans will just come pouring in. Yes you’ve managed to target some potential fans, but you still have to shout, “Hey, over here… you’ll like the sound of this!” A systematic approach to getting fans to hear your music will attract and maintain their interest. But remember to make sure you’ve the content ready for the listener to enjoy.
Sites rich in content will retain your targeted listener.
In the independent artist’s case, the rich content is the music. This could seem prefer old news, but look at the amount of independent performer websites that give the visitor loads of info about the performer but decidedly little (or hidden) ear candy. Music should be the 1st thing a visitor gets. At the decidedly least they need an apparent link to where they could listen to your music. And not just one or two tracks but a variety of your music. Independent musicians have to remember they have not had the radio exposure to model the presentation of their music following more well established acts. Listeners need to be convinced they prefer your independent music before they will buy it.
So the question is how to make your Internet promotion targeted, systematic and rich?
Tips for Targeting.
The perfect targeted listeners on the Web will be those that make it to your website. Locate a way to know who they are. set up a newsletter and make it simple to sign up to it. individuals interested enough to want to receive news about you’re your hardcore Web listeners, keep them happy.
The next optimum group of targeted listeners are those that hear your music on other web site s. Try to select web sites that allow listeners to link to your web site. Assuming that they like your music they could click on that link to visit your web site. You could then find out where these visitors are coming from. Locate a nice Internet statistics package that lets you know which web sites your visitors are being referred from. Take note of those web sites and focus your efforts with them accordingly.
When selecting web sites on which to encourage your music, check to see If they provide any individual stats relating to your music. like how a lot of track plays or page views you and your music receive on their web site. This way you can check in periodically and monitor your gig with these web site s.
The key to being systematic is organization. Keep a note of all the websites you use to promote your music, a brief description of what they do and how much it costs. Try to get into the practice of monitoring all of them regularly. Take note of which websites are getting better solutions than others and focus your resolutions accordingly. You could pay for minimal promotion on one website, while another gets you loads of listeners for free. Naturally you will want to put more resolution into updating the websites that are getting better solutions.
offer a link on your website and newsletters to all of the websites you use to promote your music. Do not forget your website visitors are your hardcore Internet audiences and are the the majority like ly to check out and spread the word about your spot on other website s. So promote them to visit your profile on other website s. At the considerably least it raises your stats on those websites – making your music look more popular!
Try to produce a ring of web sites that link to each other though the content you supply. For instance, you may have your music on your own web site and two other showcase web sites – web site A and web site B. Your web site should in the absence of a doubt link with web site A and web site B. web site A should link with your web site and web site B, web site B should link with your web site and web site A and so on. What Assuming that the se web sites do not allow you to performance up links to other web site s? Put a Web address in the areas where they do allow you to supply content. prefer biogs or descriptions.
The highest quality aim of linking all your web sites is to offer your fans with a variety of access points to your music, as well as access to the different ways numerous web sites can deliver your music. Don’t forget to link to your specific page on the web site and not just the web site itself. Your web site linked with a web site that play your tracks on Web radio, linked with a web site that sells your downloads, linked with a web site that sells your compact disc’s offers for a convincing mixture of exposure.
in the absence of resources ! That’s the challenge that most independent artists face. The conventional approach to selling music is that it should not be too effortlessly available to listen to, should the incentive for listeners to actually buy albums be undermined. This has persuaded independent artists that they should limit Internet listeners to low-quality snippets of streaming audio.
Indie artists have to remember they do not have the resources and finances to help the “shotgun approach” of spraying their music across radio and music TV. Big artists have big organizations behind them that need to recoup the expenses of mass media exposure, and for that reason try to limit the extent to which audiences could sample their music on the web. Listeners have already heard the music and are trying to find a copy of their own.
Conversely, listeners haven’t had a occasion to listen to independent musician through conventional media. Therefore independent artists cannot assume that people will buy their music off of a website Assuming that they do not get a occasion to really listen to it. If people have already heard an performer’s music, and prefer it, the value they pay for is in owning a copy they can performance whenever they prefer. If people haven’t already heard an performer’s music, the value is in being able to sample as much of the music as possible.
So being rich is providing your fans with as much of your music as they want to listen to before they buy it. Now you do not have to make all your tracks available for free download, but you might provide wonderful quality, full-length streams that impress the listener and enhance your sound. Not tight-fisted snippets that lose the listener because they are lo-fi and over before they attract the listener’s interest.
Being rich is furthermore making your music available in a variety of formats for disparate audiences s. Telling audiences that your music can be heard via Internet radio, on-demand streams, mp3 downloads and mail order compact disc means you may appeal to audiences who like more than one kind of media. You may furthermore use your Web promotion to go beyond quickly plays and sales – consider licensing.
Licensing your music for use with television, film, advertising, website s, video games and other multimedia will open up your listening listeners, offer re Venue and introduce a degree of professionalism to your career that attracts the notice of industry reps and A&R. Adding this depth to your Web promotion helps to enrich the presentation of your music and retain targeted listeners.
So remember : a) maximise your targeted audiences, b) be systematic in capture ing them, and c) retain them by making sure your own website and other websites are rich in content.