Now testimonials have got a nice reputation, generally…well see for yourself, this is one persons view of this actual article:

Wow, I did not realise how simple it may be to implement this music marketing technique! R.G, Chicago.

What is the problem with this? Well for one, it is made up. I just done it. And two…who on earth is R.G?

Now this is what I automatically contemplate when I go through any website, be it musical or not. The problem comes in the fact that the majority testimonials are just too distant.

Sure people could put a Web address down and even a picture. It does actually endorse a huge amount. It makes you less distant, and now more reliable. Still, all of us are now in the 21st Century and our selling techniques ought to really keep up with the technology on offer.

The technology? That is Flash. Now I’ve said in the past that a Website should not be made out of Flash…with the main reason being the search engines will not select it up. But Flash is such a easy tool that it must be integrated into our Websites for us to stand a slightest opportunity of selling anything.

So what do all of us need to do?

first up is to actually embed Flash into our websites so that it’s easy to work, prefer ably free, looks wonderful, easy to performance up and more than anything…fool proof for the user.

Now I’ve searched high and low for a flash player that meets those demands (I couldn’t tell you how a lot of I’ve downloaded), and I’ve found one. Now I think that it is a traversty that this software hasn’t been shouted about.

You need a player- MP3 or Video (which may be found at this address: www.jeroenwijering.com. All you need to do is download either a movie player, or an MP3 player, upload the many players components to your web site, upload an MP3 or Flash movie file (FLV), then tell the wizard (which may be found at this address: http://www.jeroenwijering.com/extras/wizard.html) where everything is stored. It will automatically give you the code. You copy and then paste it in to the source section of your HTML where you want the player…and thats it.

Simple.

As a side note: You see we should do everything ourselves so that we are not reliant on any other service. Youtube has a habit of stopping videos overnight, their quality is poor and it looks like we are cheap. Sure use YouTube for traffic generation and generating leads, but I would not use it to sell on my website – it is not professional specifically if you’re selling DVDs or software. Doubts will go into customers minds about your products quality…and the sale will walk away. There are additionally dedicated movie websites that charge per month…but we want to decrease our money output. So what do we do?

So the best way is to be clever at the start and buy a Web hosting package that’s cheap yet plentiful. Just be careful about your monthly bandwidth. Virtually all hosting organizations now provide incredible bandwidth solutions/ month so you shouldn’t worry about that. I am with Superb Web Hosting who give me bandwidth of 750GB/ month…which is more than ample and at a normal hosting price. I do not need specific video hosting, poor quality free hosting and I do not need to pay anymore cash…bargain!

Anyway what do we actually do with our Flash players?

Ahh, I am glad that you asked. Now this is what your competition are not doing. You see you may record customers reactions to your music (especially at a concert ) and place these as testimonials.

Promote concert by recording previous concert s/ performances. Then question some of the goers before and following to see what they think? Promise them a free ticket, T-Shirt, compact disc  etc for their trouble. If you get some bad reviews (which can happen), edit them out.

If you are friendly with your testimonial makers, why not get them to do a short piece on your stuff? Only a handful (literally) of websites have done this. Completely novel- they have interviewed buyers of the product to see what they think. Now that “nobody testimonial” has become a someone. It does not matter now who they are. How commanding is that style of testimonial? It generates thousands of sales weekly for some website s.

You ought to be using the Flash players to performance your music (please no decrease d quality or 1 minute performance versions). Now I have stimulated my sales by well over 100  percent by doing this technique. Throughout my texts I have placed an MP3. So instead of having a bulk amount of MP3s in one place – where they may efficiently be forgotten, I have placed them throughout and leveraged the same  set of MP3s to a better advantage.

The Flash players ought to be used to interview your group or yourself. Because the Internet is so faceless, adding a “face” to your web site enhances your credibility ten-fold. If you’re the head of the company/ web site, have you on your sales pages stating what you’re actually selling- pointing out rewards to the customer, backing up your text.

If you do not prefer what you look prefer, the Flash players should be used to play your voice to endorse and direct people into making the proper decision.

Got a video or DVD? Flash player it at a reasonable size and quality to demonstrate what you have. Sales will increase with a demo of what you have.

Always remember though, that some people do not want to sit down and listen to you stating what you can be done. They want to see what can be done… that is the difference. If you performance the guitar…Flash player yourself playing a certain specific style on one page and another style on another page. Therefore if I want to know how to make Flamenco music I do not want to see loads of other styles before you get to mine. Don’t speak the specific style, just performance it (and make it sound cool, vibrant and listenable).

So as you may see, there are a immense amount of scope for Flash players and they ought to be right up there with your top music marketing strategies.