Posted on : 18-10-2009 | By : Live Concert | In : Music Market
Traditional radio airplay, standard brick and mortar distribution and being signed by a major record label are no longer the only means of getting your music noticed. Thanks to digital distribution and the massive appeal and simple access to the Web, unknown musical talent now has a opening at real success. Additionally the independent musician is not stuck with the expenses of making an entire CD. They could make a single and post it on the Web, gaining very big success from one song.
With a little know how and marketing sensibility any upstart musician or experienced musical act may now achieve success, excellent success in fact on their personal. Recently, while a guest on the Sirius Satellite Radio Show The Good Life, I spoke with the host who related me that his two teenage boys get the majority of their music off the Internet and never listen to regular radio anymore.
Why? Because they could capture music from acts they wouldn’t be allowed to listen to on traditional radio. They’re tired of the same old bands and singers being played over and over again. “ Most do not have any talent ; they’re just showpieces.” This isn’t the 1st or the final time I have heard that statement from teenagers and adults a like.
For the independent artist who wants to reach a expansive er market (and you must have a nice product) and receive more exposure for their product on the Web, the first thing you need to do is market, guerrilla market and then market some more. How do you do that? There are a lot of ways that I mention in my book, The Indie Guide to Music, Marketing and Money, but here are several easy suggestions:
• Join music boards and start in on the discussion. At the end of each of your posts make sure to put who you’re and your website. Add something to the conversation, do not spam. Write stimulate ful hints and post them on the boards, etc. Assuming that the boards do not allow tags but they do allow you to post your email address, make sure it’s something with your website at the end. Have a real email address but DON’T use your central email because it will be spammed. Something like mine: email@example.com
• Start networking at Local/Regional artist meetings and songwriter/ artists forums in your region. You may find them on the Internet. The meetings host artists such as yourself who party on a regular basis to discuss the music scene and present their latest creations. It is furthermore a exceptional place to get the pulse on performances you may join in on and new marketing ideas.
• You know all that annoying spam snail mail you receive with pre-paid postage envelopes inside? Why not save the envelopes and put a little note inside that states since they were kind enough to share their information with you, you’re returning the favor. furthermore, with any bill or any correspondence you send out that’s official, include a one sheet or little card that has a blurb about you and your music (watch the weight; you don’t want to add more postage). Make sure to put your web site on whatever material you have.
• Create your own podcast and post it on all the podcast websites.
• Why not send your music to divergent podcasts. Ask permission 1st. Send them to your web site where they can hear a sample or two; and If they are receptive to playing your music on their podcast, send it along. If they use your music in their podcast, you can have gained new fans and sold more CD s.
The most vital thing you might do is to performance live. Go to Wal-Mart, Starbucks and other Local/Regional shops and ask if you might put on a free concert there. Anywhere and any place that will let you play, do! Ensure to have a sign up sheet where individuals might sign up for your newsletter. Then create a newsletter and send it out once a month at the most. This is a form of “Buzz Marketing” additionally known as “Viral Marketing.” At the end of the letter make sure you include your webpage of course. Tell your fan base they might pass it along to whoever they want.
This is a eminently very tiny list of things you might do. The time for the indie artist is now. Take advantage of it!
Jaci Rae’s grit and determination have brought her from an impoverished childhood to a career as an award-winning singer, No. 1 perfect -selling author and entrepreneur who’s toured around the world. Jaci shares her down-to-earth recommenndation as the relationship advisor/expert/dating coach for igniteromance.com, savvymiss.com, lovingyou.com, loveisgreat.com and lsinglescafe.net
She’s the author of The Independent Guide to Music, Marketing and Money, as well as Winning Points With The Woman In Your Life One Touchdown At A Time, Shop for a Day with Jaci Rae How to Get Almost Anything for Free (not published yet) and Collista’s Search for the True Meaning of Christmas (not published yet).