Music Marketing On the Internet

Live Concert — Sun, 10 May 2009 07:29:57 +0000

We’ve all heard the stories of musicians “making it on MySpace”. Well, while there are a few genuine success stories out there, I’m here to tell you that music marketing on the Internet is in no way as simple as simply throwing up a MySpace.com page, adding a bunch of friends and calling it a career.
While MySpace.com has a lot of rewards for musicians I would actually go as far as to say that MySpace.com does not really matter. If you already have a amazing MySpace.com campaign going then great, keep doing what works. However, if you are about to release an album or you’ve recently released one only to see disappointing results, then I’m going to suggest that you completely rethink your music marketing strategy.
In a nut shell, I’ve found these to be the components of a successful music marketing campaign.
1. The Mailing List: Focus on building your mailing list. Start a mailing list on every piece of Internet real estate that you have.
2. Traffic: Do whatever it takes to send as much traffic as possible to that mailing list sign up form. Use MySpace, Fac ebook, post in forums, flyers, stickers, emails, pay if you’ve to, just do what ever it takes. The more traffic, the more sign ups, the more albums sold.
3. Communicate with your fans Don’t sell to your fans, communicate with them. Let them get to know you by sending out fun and valuable emails. Do this as again and again as you can without being too annoying. Once they trust you it’s ok to promote your album but do so with respect for their time and intelligence.
Music marketing is an art form in its own right. These are just a few simple ideas to developing a successful music marketing campaign. With a little bit of know how resolution on your part you ought to start to see an increase in album sales in no time.

Live Concert » music marketing strategy

Music Marketing On the Internet