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	<title>Live Concert &#187; Music &#8211; The Unseen Marketing Force</title>
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		<title>Music &#8211; The Unseen Marketing Force</title>
		<link>http://live-concert.org/music-the-unseen-marketing-force/</link>
		<comments>http://live-concert.org/music-the-unseen-marketing-force/#comments</comments>
		<pubDate>Wed, 28 Oct 2009 12:26:45 +0000</pubDate>
		<dc:creator>Live Concert</dc:creator>
				<category><![CDATA[Music Market]]></category>
		<category><![CDATA[Music]]></category>
		<category><![CDATA[Music - The Unseen Marketing Force]]></category>
		<category><![CDATA[music marketing]]></category>

		<guid isPermaLink="false">http://live-concert.org/?p=566</guid>
		<description><![CDATA[Have you ever pondered music? I don&#8217;t mean thinking about the notes or the beat or the even the instrumentation. I mean have you pondered it?
To ponder: to weigh carefully in the mind; consider thoughtfully: He pondered his next words thoroughly.
Think about what music is. It&#8217;s intangible. It&#8217;s really indefinable. It has no shape, yet [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Have you ever pondered music? </strong>I don&#8217;t mean thinking about the notes or the beat or the even the instrumentation. I mean have you pondered it?</p>
<p>To ponder: to weigh carefully in the mind; consider thoughtfully: He pondered his next words thoroughly.</p>
<p>Think about what music is. It&#8217;s intangible. It&#8217;s really indefinable. It has no shape, yet it shapes thoughts. It has no function of its own, yet somehow helps us function</p>
<p><strong>Music has the power to stir feelings&#8230;</strong></p>
<p>&#8230;And of its own accord cannot fulfill any of them. It isn&#8217;t necessary to perform our daily duties, but how many places of business do you find with no music. I certainly don&#8217;t remember many. Music cannot comb your hair, brush your teeth, or tie your shoes, but it may ease you through those mundane tasks and make you forget about the time.</p>
<p><strong>You don&#8217;t need words to find pleasure in music</strong>. You don&#8217;t need status. You don&#8217;t even need people around. It is not poured from a bottle, shaken from a cannister, or even dolloped from a 5 gallon bucket. Still; it can be as refreshing as champagne, spicy as cayenne, and rich and decadent as gold ring homemade vanilla ice cream. (you Texans will really know what I mean by that final reference)</p>
<p><strong>Music appeals to fewer than our five senses,</strong> but it additionally appeals to more than our senses. When you study musical structure, it makes perfect logical sense. But when you try to explain why it &#8220;moved&#8221; you, remarkably ofttimes you can&#8217;t quite convey it satisfactorily.</p>
<p>It was not because it smelled, tasted, felt, sounded, or looked so nice. It has been what it did to your cerebral cortex. Or might be it hit you in the &#8220;gut&#8221;, but it didn&#8217;t actually hit you, and it was not actually your &#8220;gut&#8221;. See what I mean? You cannot put your finger on it. In fact you cannot touch it at all. You just know. You know?</p>
<p>Why in the world am I going on and on about music? Thanks for asking.</p>
<p><strong>Music is a form of creative copy, too.</strong> It is an al the majority optimum way to ingrain an idea into the minds of your target market. Because without exception there has always been this common chord. ( prefer my musical metaphor?) people love music! No surprise&#8230; It is extremely versatile, dependable, believable, and yet inexplicable.</p>
<p>I&#8217;m additionally a songwriter. I take the same octave countless other artists use and create my little piece of semi-immortality to satisfy&#8230;what? Me? an fans? A paycheck? All of the above? None of the above? The answer is yes to all the questions. I&#8217;ve written tunes for each of those purposes. And each one has been satisfying in its own way because each one involved the intangible little friend of mine. Music. I&#8217;m not sure why I&#8217;m so moved by this unseen companion, but I do know this:</p>
<p><strong>Music is a gift from God.</strong> It, and your thoughts, can never be stolen from you, forced out of you, or driven away from you&#8230;as long as you want it; you have got it. How incredible is such a gift. Yeah, all of us can live without music, but</p>
<p>It would not be nearly as joyous an existence.</p>
<p>To your musical satisfaction&#8230;</p>
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